A little bit of WoW history. When Blizzard decided to work on an MMO the original iteration was a PvP game and the lead dev was Jeff Strain who headed up the formation of Arena Net and went on to make the original Guild Wars. safe wow gold Blizzard wasn't sure how it would pan out and they started looking at EverQuest. EverQuest was originally designed do be a QUEST based game, hence the name. Not a raid based game.
Due to the complexity of the quest system for EQ coupled with the fact that the game just didn't give enough "hints" to promote the questing/role playing aspects of the game, people gravitated to what was under their noses, which was leveling and loot. More raids got added in. Blizzard devs took note as at the time EQ was the number 1 MMO in the continental U.S. with only DAoC and AC as real competitors.
Blizzard hired EQ uber guild leaders to be their devs. Blizzard talks about lore and even role playing in the context of a role playing game from time to time, but none of it means a thing in the grand spectrum of the game because raiding and role playing in the context of a role playing game doesn't mean a thing when you hide critical parts of your story in a raid that most people will never even see once. This however is also why Blizzard devs for the most part only listen to uber guilds.
Sadly, this is also why WoW will never truly be a real "role playing game". buy cheap wow accounts You don't hire ubers and powergamers who don't understand role playing fundamentals to design a role playing game. What you wind up with is what EQ devolved into and games like WoW and many of their clones. Modern MMO's by and large have become a huge disappointment.